A
retrospective of Dani Plassitz, the designer and visionary behind Styles by
Danielle 2009 - 2016
Dani was a
designer that was supportive of every agency, model and event she worked with.
Over the
years, she gained loyal customers, close friends, supported models and others
who developed a love for her designs.
Her
designing career in Second Life, started in November 2009, when her
label D-Design established. Her motto back then was:
The
D-DESIGN label is relatively new to Second life, and yet has quickly become a
favourite for many elegant ladies. Our motto is: "A shop for different
clothes." And as you will see, D-DESIGN outfits are quite diverse in
range, each with their own special style - elegant yet modern, and always with
a unique twist to catch the eye. - Dani Plassitz 2009/2010
2010:
She always
loved fashion shows where she worked together with model agencies showcasing
her designs, often for charity events.
Dani
launched fashionista contests, where she was running a grid-wide search for the
woman who most perfectly represents the style and versatility of her label. Each month a
D-DESIGN Fashionista was chosen and once a year, from those monthly winners, the
Annual Miss D-DESIGN was picked. Monthly Fashionista winners received special rewards
and the opportunity to be crowned Miss D-DESIGN and to win big prizes and an
inside feature in HeartBEAT SL Magazine.
The first
Miss D-DESIGN / Miss Danielle was crowned in June 2011.
Coming to the end of 2010,
D-DESIGN has been working hard to be one of the best fashion stores.
"Varying from formal evening attire to casual and casual chic, you name
it, we have it..."
With the one year
anniversary in November 2010, she made some changes to her business;
something that would distinguish her at the market even more. D-DESIGN
turned into Styles by Danielle.
The fashionista
concept and the fashion shows were persistent elements in Dani's business.
The last
fashion show was Styles by Danielle's 7th anniversary fashion show by Models
Giving Back, also with charity support in November 2016.
2011 and
later:
Danielle is
bringing her customers timeless elegance in design since 2009. Her outfits are
defined by combining grace and beauty to create the desired look, whilst
providing the highest quality and excellent customer care. The diverse
range of high quality designs include formal and wedding dresses, casual
outfits, lingerie, beachwear, accessories and appliers.
At Danielle
you can find beautiful wedding gowns of unique style and top quality. Danielle
also offers matching accessories and shoes to her designs. Appliers and mesh
gowns became available in her designs.
Styles by
Danielle gowns are not only different and of the highest quality, but they ooze
style and make each woman feeling unique.
2016:
Styles by Danielle has been nominated for an Avi Choice Award in
the category: Favorite Women’s Formal
Apparel.
Models Giving Back, the
agency Dani used to work with over the years, organised a last fashion show in
tribute to the life and career of Dani Plassitz, where all her models came to present Dani's fashion from her early
creations to present.
2017:
With the recent unexpected
loss of Dani, she is leaving a respectable legacy with Styles by
Danielle and a gap in people's lives she touched. She will greatly be missed by
everyone who knew her.
Her store will remain open
as long as there is a desire for her
designs, according to her RL husband's wish and due to the support of her
friends who gave Styles by Danielle a new permanent mainstore location and who
try to maintain and develop the business that Dani successfully founded and
maintained over 7 years.
About
Dani's inspiration to begin fashion design:
Her passion
for design that showed in every one of her creations over the years, wasn't
limited to Second Life. In an interview
Dani gave for the SL CultureMagazine that launched in 2010, where she was
featured in their first article, Dani was briefly talking about her inspiration
for becoming a designer in Second Life. She said: "I am a textile and
graphic designer in RL, seeing many possibilities to express myself here was
not hard to be inspired".
About
her Real Life career:
Dani graduated university in textile engineering in 1996/1997 where she won
the award for being 1st placed.
She worked
for different companies, to practise her skills before she went to Bulgaria where
she became married. Then she started to work for a big multinational company
with Italian origin, named Miroglio Group and went to Italy for 3 months for specialisation.
When she returned
from Italy,
she started to work as a textile graphic designer for Miroglio group.
She worked
there for 8 years and became chief of the manual design department and also
chief of the electronic design department. Later on she became chief of a new
department for printing design, using new Japanese technology for printing
textiles.
Before she
left this company, she was chief of 3 departments and led 40 designers.
Dani moved
on to a ceramics design company where she worked for 2 years and then decided
to work at home for design companies from different countries. During this
time, she was introduced to Second Life and very quickly and persistently
started developing and growing her business, which soon became her sole
occupation.
Dani in her
Interview for SL CultureMagazine in 2010: "Just as in RL, one needs to
have a great desire to be persistent".
The
bottom line:
Just
like anywhere else, if you want it and have the drive to do it, you can make it
here (in SL).
And that
is what Dani Plassitz stands for, she made it.
By Aeon Crystal
February
2017
